Hilton Makes Deal With Coffee Bean
Updated June 6, 2013
MCLEAN, VA -- Guests staying in more than 740 Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels properties across the Americas will wake up to a new exclusive collection of in-room coffee and teas beginning this summer. Hilton Worldwide announced the new in-room assortment created exclusively by The Coffee Bean & Tea Leaf for the company's three full-service hotel chains.
"Guests drink more than 100,000 cups of coffee in our hotel rooms worldwide each day across the three brands," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "Six months of research and testing went into creating the perfect blend that would meet guests' varying flavor preferences in the U.S., Canada and Latin America. We know our guests will enjoy waking up to, or taking a break with, these new in-room coffee and teas."
The Coffee Bean & Tea Leaf, based in Southern California with more than 900 stores in 27 countries, is known for sourcing and providing the finest ingredients and flavors and continues its longstanding tradition of offering customers the finest premium coffees and hand-selected teas from around the world. Available in regular and decaf, the exclusive Hilton Morning Blend is a 100 percent Arabica blend and composed of El Salvador, Sumatra and Brazil coffees. It is full, complex and crisp but never bitter or over-roasted. Guests can enjoy two tea options: Chamomile All Natural Tea, a delicate infusion of chamomile flowers with a soothing, floral taste and sweet, fresh aroma; and English Breakfast, a hand-plucked Sri Lankan Ceylon Black Tea that is crisp, smooth, medium-bodied - The Coffee Bean & Tea Leaf's take on a beloved classic.
"We're excited to partner with Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels, which value personalized service, quality and exceptional guest experiences as our brand has for 50 years" said Mel Elias, chief executive officer & president, The Coffee Bean & Tea Leaf. "For The Coffee Bean & Tea Leaf, the partnership helps us reach new consumers in locations beyond our brick-and-mortar stores and enter new markets, such as Canada, Central and South America and other destinations within the United States."
To celebrate the partnership, members of the Hilton HHonors loyalty program are invited to a special Hilton HHonors Coffee Break all day May 30 at The Coffee Bean & Tea Leaf locations in Arizona, California; New York; Nevada; Texas; Washington, D.C.; and Mexico. Loyalty members who show their HHonors card or original promotional email at participating stores across the U.S. and Mexico will receive a complimentary 16-ounce brewed coffee or tea. Find locations at www.coffeebean.com.
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