CHICAGO –– The Gwen, formerly the Conrad Chicago, has joined the Luxury Collection of Starwood Hotels. The Gwen offers unparalleled luxury and personalized service in a prime downtown Chicago location with direct access to the upscale boutiques along the Magnificent Mile shopping district. Owned by DiamondRock Hospitality Company and managed by Crescent Hotels & Resorts, The Gwen marks the first hotel in Chicago as part of Starwood Hotels & Resorts’ The Luxury Collection brand.
“We are delighted to debut The Luxury Collection in Chicago in this ideal downtown location, as we continue to seek out opportunities to grow the brand in premium markets around the world,” said Hoyt H. Harper II, Global Brand Leader, The Luxury Collection Hotels & Resorts. “This hotel will deliver impeccable service and modern sophistication to the new generation of luxury travelers near the Windy City’s best shopping, dining and attractions.”
Inspired by Gwen Lux, a pioneering Chicago-born sculptress whose work influenced much of the early twentieth century, the design of The Gwen harkens back to the grandeur and glamour of Chicago in the 1930s. Located in one of the rare standing landmark buildings of Art Deco-infused architecture, The Gwen is poised to deliver a new level of luxury to the Windy City, with a Prohibition Porter mixologist, Artist’s Table dining experience and open terraces that overlook the Chicago skyline
“We believe in the power of storytelling, and the history and heritage of The Gwen is the perfect fit for The Luxury Collection brand,” says Mark Brugger, President and CEO of DiamondRock Hospitality Company. “We are proud to bring our vision to life and introduce this hotel to luxury travelers visiting Chicago from around the world.”
Michael George, CEO of Crescent Hotels & Resorts continued, “It’s our goal to create one of the most distinctive hotels in Chicago, while also providing the canvas for connection to individual inspiration. We are delighted to introduce The Gwen to our portfolio.”