The company says Hilton Honors members have used the app to select rooms more than 13 million times. Now, in a new benefit available exclusively to members, Hilton Worldwide has integrated Google Maps into the app, giving members the unprecedented ability to see more details about the hotel’s surroundings and their room’s potential view before making a room selection. With the updated room selection feature, you can now be your family’s hero by choosing the room at the Hilton St. Louis at the Ballpark Downtown that faces Busch Stadium, or by picking a room at Hampton Inn Marquette/Waterfront that looks out at Lake Superior.
“Guest preferences continue to evolve and, thanks to our digital innovations and category-leading partners like Google, we’re providing even more personalized experiences for our Hilton HHonors members. By continually evolving our Hilton HHonors app, we’re empowering our members with more control over their stay experience,” said Mark Weinstein, senior vice president and global head of Loyalty and Partnerships, Hilton Worldwide. “Everything we do from a technology standpoint starts with the customer – both the feedback they provide and the experiences we observe. We invest in, anticipate and deliver what we know our Hilton HHonors members most need and want, hopefully delighting them along the way.”
The updated digital floor plans include detailed geographical information about the hotel’s surroundings. Hilton HHonors members can visualize where available hotel rooms are located in relation to city streets, public transportation, parks, bodies of water and other markers. They can see if an expressway is outside their window or if their room faces east toward the sunrise, for example. Additionally, members will soon be able to see where additional points-of-interest like landmarks or attractions are in relation to their selected room.
“We are the only global hotel company offering this game-changing technology and it is one of the most popular features on the Hilton HHonors app. Our guests love having the ability to choose their own rooms, but they have asked us to provide more detail about the hotel’s surroundings, and we have delivered,” said Geraldine Calpin, chief marketing officer, Hilton Worldwide. “By working with Google, we’re making our guests’ feedback reality by providing an exciting, in-app experience that lets our Hilton HHonors members pick their perfect room.”
“Google Maps want to make it as easy as possible for people to get the information they need in a simple and intuitive way,” said Megan Boundey, Google Maps Product Manager. “With Hilton’s spirit of constant innovation, combined with the Google Maps API technology, together we were able to enhance the guest experience by changing the way travelers plan and prepare for their hotel stay.”
The feature is a benefit available only to Hilton HHonors members who book direct through Hilton’s brand websites, award-winning mobile app, reservation call centers or preferred corporate travel partners and professionals. The map feature is now available on the Hilton HHonors iOS and Android apps and will be available on Hilton’s brand websites this summer.
To select a room, Hilton HHonors members can sign into their account via their mobile device, tablet or computer beginning at 6:00 a.m. the day before a booked stay. Upon selecting their arrival time, they are shown a floor plan of the hotel with a green circle denoting available rooms. Along with the enhanced maps, guests can view photos and details of their hotel room, ensuring the room they select matches their preferences. During digital check-in, Hilton HHonors members can also request a Digital Key at participating hotels and head straight to their room upon arrival, using their smartphone as their key.