MCLEAN, Va. – Hilton Worldwide has launched a new membership program called The Spa Club which offers spa treatments at select high-end hotels. The Spa Club offers local residents a discounted spa treatment each month, access to amenities at the Hilton nearest them, and a host of other perks. From plush robes, to a therapeutic environment, and a renowned level of service, The Spa Club delivers the benefits of monthly membership with the luxury of a hotel atmosphere. This exclusive membership is anticipated in approximately 30 spas around the world before the end of the year – just in time for the holidays.
A recent survey found that 58 percent of respondents feel they are unable to achieve an ideal state of well-being due to financial concerns. Hilton Worldwide is one of the largest providers of spa services on a global scale, with more than 400 hotels offering spa services worldwide. The Spa Club is Hilton’s solution to this financial gap by providing a high-quality hotel spa experience and day access to the very best fitness and spa facilities with convenient, regular appointments at an affordable price.
Hilton Worldwide’s Spa Club will be offered at select Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio – A Collection by Hilton, DoubleTree by Hilton and Embassy Suites by Hilton properties around the world. All Spa Club members can select the Spa Club location most convenient to them to enjoy one 50-60 minute massage or facial during Spa Club hours each month at a minimum of a 30 percent discount for a 12-month membership. Also included in the monthly program is access to the hotel’s spa facilities and fitness center on the day of their treatment, complimentary hotel parking, and discounts on retail items and other property perks. Members visiting other Spa Club locations will receive at least a 5 percent discount or more off any spa treatment, any time. The Spa Club offers two different membership levels – a six-month or a 12-month commitment.
“We look forward to welcoming new members to Spa Club locations around the world,” said Ryan Crabbe, senior director of global wellness, Hilton Worldwide. “We’re proud to be the first in the industry to offer a flexible, affordable program in response to profound recent cultural interest towards healthier, more balanced living.”
The high demand for wellness was made clear at Hilton Short Hills, which introduced a similar membership offering over the past three years. The overwhelming success of this pilot, along with clear research supporting the desire for affordable wellness, revealed an opportunity for Hilton Worldwide to respond to this growing demand and be a wellness pioneer in the hotel space.