ATLANTA — IHG (InterContinental Hotels Group) has signed once again actor/comedian Rob Riggle as the Holiday Inn Express brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything – like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.
The Holiday Inn Express brand will feature Riggle – actor, comedian and coffee connoisseur – in its latest Stay Smart campaign spots. As his first order of business, Riggle is implementing the brand’s new beverage offering – a Keurig K130 in-room brewing system in every guestroom – making morning coffee intake easier and faster than ever before for Holiday Inn Express guests. The new Keurig brewers are the first of several contributions from Riggle to follow in the coming months.
Jennifer Gribble, Vice President, Holiday Inn Express Brand, Americas, IHG commented: “We are thrilled to have Rob back to lend his humor to the Creative Director role as we launch our newest Stay Smart campaign. His enthusiasm for all things smart and simple makes him a perfect spokesperson to help roll out Keurig brewers in every Holiday Inn Express hotel room across the U.S.
“Last year, Rob elevated breakfast with one-touch pancakes, hot and ready in 60 seconds, and this addition of one-touch brewers in every Holiday Inn Express hotel room is a natural way to build upon the successful 2015 campaign. We’re pleased to extend the same ease and convenience to how our guests consume their daily dose of caffeine.”
Rob Riggle said: “If there’s anything I love as much as pancakes at the push of a button, it’s coffee at the push of a button. As someone who’s been drinking coffee professionally for years now, I understand the importance of a righteous cup first thing to get the ol’ Riggle machine purring like a lion. I’m pumped to continue to bring my passion for push-button machines to Holiday Inn Express hotels with the debut of Keurig brewers in all rooms.”
Riggle is collaborating with the brand to contribute fresh ideas for how travelers experience the Holiday Inn Express brand promise, which will be introduced in the months ahead. Throughout the spring, summer and fall of 2016, Riggle’s clever contributions will be featured on holidayinnexpress.com as well as the Holiday Inn Express brand’s YouTube, Instagram, Twitter and Facebook pages.