Hyatt Hotels Corporation announced three hotels are transitioning to the Hyatt Centric brand from the Hyatt brand. Centric is a Hyatt brand targeting millennials in prime locations.
“These hotels mark significant momentum for the Hyatt Centric brand as we continue with our expansion plans and enter prime destinations where we know our guests are traveling,” said Stephen Haggerty, global head of capital strategy, franchising and select service, Hyatt. “New Orleans, New York City and Key West are ideal markets in which the Hyatt Centric brand can continue its growth and connect with guests in the upper-upscale lifestyle segment.”
Chosen for their sought-after locations and locally inspired designs, each hotel serves as a launch pad for guests to explore and discover the best of the destination. Hyatt Centric French Quarter New Orleans, which was re-branded from Hyatt French Quarter New Orleans on September 1, 2016, places guests in the middle of New Orleans’ signature attractions such as Bourbon Street, Jackson Square, jazz clubs, House of Blues, and Royal Street, to name a few. Guests can also partake in homemade infusions at the hotel whiskey bar, Batch Bar, and taste regional delicacies prepared by local chefs at Red Fish Grill and Powdered Sugar.
Hyatt Centric Times Square New York, which is expected to re-brand in late October 2016, will place guests at the heart of New York City. Broadway, Radio City Music Hall, One World Trade Center, and the New York Public Library will all be a short distance from the hotel, and guests can indulge in hand-crafted cocktails, fine wines and innovative cuisine at the hotel’s celebrated rooftop bar, Bar 54. The 487 apartment-style guestrooms with floor-to-ceiling windows will reflect the pulse of New York City life and serve as a relaxing retreat after a night out on the town.
Hyatt Centric Key West Resort & Spa will also be in a prime location and provide guests with the information and tools they need to explore the best of Key West, including nearby fishing in the Gulf of Mexico, renowned sunsets, and historic Old Town. The waterfront hotel, which is expected to re-brand in early November 2016, will offer contemporary guestrooms, world-class spa services, a 24-hour fitness center, and modern amenities such as Drybar Buttercup blow dryers and eco-friendly bath products, among other items.
“These three hotels reflect the spirit of exploration and discovery that is at the core of the Hyatt Centric brand,” said Sandra Cordova Micek, global senior vice president of brands, Hyatt. “From the thoughtful design to the in-the-know colleagues, every aspect of Hyatt Centric French Quarter New Orleans, Hyatt Centric Times Square New York, and Hyatt Centric Key West Resort & Spa will inspire guests to experience the best that these destinations have to offer.”
The new additions demonstrate the brand’s strong growth plans and will join eight other Hyatt Centric hotels currently open across the globe. Launched in 2015, the Hyatt Centric brand includes hotels in Chicago, Ill; San Francisco, Calif.; Park City, Utah; Santa Barbara, Calif.; Long Beach, Calif.; Miami, Fla.; Houston, Texas; and Montevideo, Uruguay, and expects to open Hyatt Centric Waikiki Beach (Waikiki, Hawaii), Hyatt Centric Barbados, Carlisle Bay (Bridgetown, Barbados), and Hyatt Centric Ginza Tokyo (Tokyo, Japan) by early 2018.
The Hyatt Centric Experience
Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought-after food, nightlife and activities the destination has to offer, sourced from a community of “in the know” local explorers. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests wants and nothing they don’t, including environmentally conscious bath products, Bluetooth-enabled electronics, restaurant to-go delivery service and salon-grade blowdryers. A team of associates are always available to aid guests in their discovery of the destination and make the most of their stay.