BETHESDA, MD -– Travelers staying at 500 Marriott Hotels will be able to instantly connect worldwide before, during and after their stays using the new Mobile Request option on the Marriott Mobile app. Specifically designed to enable guests to request services and amenities from their mobile devices, the new app feature is being introduced at 46 hotels this week and will be launched globally this summer across the entire portfolio of the Marriott Hotels brand – the flagship brand of Marriott International.
Mobile Request will be available to the 50 million members of Marriott Rewards, the company’s loyalty program. Members who have upcoming reservations will be able to instantly communicate with their hotel in two ways. The “Anything Else?” feature offers guests two-way chat functionality to have conversations in real time with the hosts at Marriott Hotels who can fulfill and confirm their requests. It also offers a drop-down menu with most requested services and amenities, such as extra towels and pillows. Introduction of the Mobile Request chat feature represents the broadest global communications rollout of its kind in the hotel industry.
“Some 75 percent of people travel with one or more mobile devices and the percentage is higher for younger travelers,” said Matthew Carroll, vice president, Marriott Hotels. “We know today’s travelers want a mobile experience built around their changing needs and desire to communicate on their terms. Mobile Request is the brand’s next evolution since our introduction of mobile check-in, checkout and room ready alerts worldwide.”
In testing, Mobile Request proved beneficial for guests in transit who needed to request services and amenities before their hotel arrival, such as having a car service meet them at the airport. Guests on the road can simply tap once on the Marriott Mobile app icon and be instantly connected to their hotel, rather than having to find the hotel’s phone number and punch in ten or more digits. For guests who have checked in and might be in a business meeting or in their guest room rushing to get ready for an engagement, Mobile Request gives them immediate access to hotel staff, rather than having to call or visit the front desk. Of the more than 10,000 Mobile Requests made by guests during testing, 80 percent of guests chose the “Anything Else?” two-way chat option.
With Mobile Request, Marriott Rewards members can order services and amenities directly from their mobile devices, beginning up to 72 hours before their stay. Guests can download the free Marriott Mobile app from the Apple iTunes Store, Google Play and at www.marriott.com/marriott/mobile-apps.mi. Guests can easily enroll in Marriott Rewards at no charge at http://www.marriott.com/rewards/rewards-program.mi.