Renaissance Hotels will unveil the renovation of the Renaissance Chicago Downtown Hotel with The Happiest Hour block party on June 11 as part of the lifestyle brand’s fourth annual GlobalDay of Discovery, where all 160 Renaissance hotels around the globe will host events to help guests and locals experience new discoveries within the city. Headlining the Chicago event will be live, outdoor performances lining the Chicago River by Grammy Award-nominated singer-songwriter Robin Thicke, R & B newcomer Natalie La Rose, and HXLT.
Situated on the banks of the Chicago River, the Renaissance Chicago Downtown Hotel partnered with The Gettys Group to capture a spirit of wanderlust that inspires guests to explore the neighborhood and discover the unexpected. Indigenous touch points are infused into the design of the new Lobby, Marriott Rewards Elite Club Lounge, The Artist Studio, Staytion Market and Bar, and The Library to capture the high energy, whimsical character and ebullience of Chicago. A high-low design approach pairs luxurious high-end finishes with raw, gritty, concrete and graffiti-inspired surfaces. Experiential works of art by homegrown artists are placed to intrigue; CTA bus-inspired windows from the early 1900s serve as a gateway into the chef’s display kitchen at Staytion Market and Bar; wallpaper and elevator lobby artwork illustrate the Chicago “L” map, immersing guests in the heart of the city’s transportation system; a specially commissioned artwork made of colored pencils melds into a local taxicab and even the lobby pillars are works of art, each featuring local images, which when viewed at a certain vantage point blends together harmoniously to form a single scene, encouraging guests to change their perspective and to look – and look again.
“At Renaissance, we’re turning traditional conventions of business travel on their head,” said Dan Vinh, Vice President of Marketing, Renaissance Hotels. “The hotel’s new design elements have been created for our guests, who want their business trips to surprise with new discoveries and cultural experiences. The Next Gen mindset sees business travel as an opportunity to get out and explore a new city, so we want to create experiences – from intriguing design to regular insider’s evenings with local entertainment, art and design exhibits and culinary events – that they can participate in after working hours. The hotel’s opening block party with performances by Robin Thicke, Natalie La Rose, and HXLT, kicks off a summer of exciting events in Chicago and reinforces our commitment to providing guests around the world with compelling music and entertainment experiences.”
Merging the business of the Loop with the pleasure of State Street and Chicago’s Theater District, the hotel invites discovery at every turn. Located in the middle of the lobby will be theRenaissance Navigator, situated at the communal Navigator Table – a cheeky twist on the traditional concierge desk, designed as an interactive place to explore new ideas, touch and feel new technologies, or simply engage with the Renaissance Navigator on new finds that only a local would know.
Sair seating creates a perfect perspective for the hotel’s signature Renaissance Events, part of the brand’s long-standing multimedia entertainment program and its commitment to supporting emerging artists. Renaissance Eventswillinclude everything from live performances by local musicians, mixology demos, wine tastings, art exhibitions, book signings, and more.
Dscoverers will have the opportunity to unwind and revitalize their minds and bodies in one of the 520 recently renovated guestrooms and 40 suites, boasting stunning views of downtown Chicago.
Guests can book a stay and check out the full line up of performances and promotions planned throughout the year at Renaissance Hotels by visiting www.renhotels.com/events and www.facebook.com/renhotels.
The Happiest Hour block party is part of Renaissance Hotels’ 360° multi-media music program dedicated to providing guests around the world with unconventional travel memories, through direct and on-the-go access to music, live entertainment, behind-the-scenes festival coverage, exclusive event access, artist meet-and-greets, social media ticket giveaways and more. Billboard joins existing exclusive media partners AXS TV and AXS.com, which are part of AEG, one of the world’s leading presenters of sports and entertainment.