W Opens 45th Hotel Worldwide

Updated January 2, 2014

CANNES, FRANCE -- W Hotels Worldwide announced last month the opening of its 45th hotel and first ever-ski retreat, W Verbier in Switzerland. On track to reach more than 60 hotels by 2017, W redefines the contemporary hotel experience with each new opening, offering cutting-edge design, Whatever/Whenever service, buzzing bars and restaurants, and insider access to what s new and next for both its guests and locals alike.

Following its 1998 debut in New York City, W now boasts a global portfolio of 45 hotels and retreats and continues to be the fastest growing luxury brand in the history of lodging.

"The lasting impact W Hotels has made on the hotel industry cannot be overstated," said Frits van Paasschen, Chief Executive Officer and President of Starwood Hotels & Resorts Worldwide. "Over the past 15 years, W has turned the staid hospitality landscape on its head and demonstrated that a hotel is more than a place to check in and checkout as it continues to reinvent the category it created with each new hotel opening around the world."

The opening of W Verbier continues the W brand's aggressive global growth, which began 15 years ago with the debut of the David Rockwell-designed W New York in the heart of midtown Manhattan. W ushered in a new era of hospitality, launching a new category in lodging that combined the spirit of the then-emerging boutique hotel with the hospitality expertise and service know-how of a veteran hotelier.

As the 45th hotel globally, W Verbier and The Residences at W Verbier marks the entrance of W Hotels into Switzerland. With the spirit of Ibiza set on ice, the hotel is located at the base of the mountain in the Medran area of Verbier, part of a multi-component luxury development project owned by Les Trois Rocs. W Verbier offers 123 rooms for jet setters seeking extraordinary travel experiences. Situated in four adjacent characteristic chalets on the Place Blanche, the heart of the Medran Project, the hotel is conveniently located next to the main gondola offering immediate access to the resort's ski slopes, making it the perfect ski-in and ski-out experience.

The Residences at W Verbier, 15 W-branded, full-service residences, are located right next to the hotel. Before or après ski, guests and residents are invited to experience the W Cafe, W Living Room, Away Spa and FIT (W s take on the traditional fitness center) as well as an indoor/outdoor WET pool deck. The signature restaurant, Arola, is in collaboration with two-Michelin Star Chef Sergi Arola , known for his modern, urban Spanish pica pica  cuisine. The restaurant at W Verbier features a dining and bar area where stylish holidaymakers and locals can mingle over a variety of cocktails and contemporary tapas with a modern Swiss twist.

Back to Home Page